• This year’s campaign urges Kenyans to “reduce, reuse, recycle, and rethink” how they consume and dispose of plastics. 

As the world marks World Environment Day 2025, Kenya stands tall in its ongoing battle against plastic pollution a journey rooted in bold policy decisions, community engagement, and national resolve.

This year’s national event will be held at Tharaka University in Tharaka Nithi County, under the theme “End Plastic Pollution." This theme is more than a call to action; it reflects the strides Kenya has made since implementing its landmark ban on plastic carrier bags in 2017.

The National Environment Management Authority (NEMA) Director General Mamo B. Mamo, EBS, notes that the ban marked the beginning of a long, transformative journey.

Kenya’s leadership in environmental reform has garnered global attention. The plastic bag ban was ranked among the world’s most stringent and has since inspired several African nations to follow suit. However, plastic pollution persists in new forms from packaging waste to microplastics demanding fresh solutions.

This year’s campaign urges Kenyans to “reduce, reuse, recycle, and rethink” how they consume and dispose of plastics. At the heart of the initiative is public awareness and community action, with schools, markets, and local institutions playing key roles in education and advocacy.

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World Environment Day 2025 is not just a day of reflection. It is a day of renewed commitment. As Kenya continues its environmental journey, the message is clear: beating plastic pollution requires collective responsibility, innovative thinking, and the unwavering will to safeguard our planet for generations to come.